The client wanted to update their website and start attracting more business through it but had no idea where to start.
FM researched their specific sector of the flooring industry to find the relevant and most efficient keywords and content to drive traffic to their website. Then through further consultation it was decided what areas and what services they should target. FM then designed a tailored package around this. Here are some of it’s features:
This project has just been completed and company are pleased with the new design and the CMS system which allows them to add new projects to their site as and when they happen.
The area targeting has already shown signs of working, allowing the company to target their busiest areas on google, for which they had never shown up before. This was largely due to the fact that they were trying to rank just for the keyword ‘flooring’ which brings up an uncomprehendable amount of competition. Through keyword analysis FM identified a strategy to target the people searching for their niche services.
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